Our vision, purpose, values and behaviours
As part of the development of our new strategy, we have also developed a new vision and refreshed our purpose, values and behaviours.
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In line with our refreshed vision and values we have developed some new branded design templates for you to use which you can download.
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Our vision
Building a world-class ambulance service for a world-class city: London's primary integrator of access to urgent and emergency care - on scene, on phone and online.
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Our purpose
We exist to:
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Provide outstanding care for all our patients
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Be a first class employer, valuing and developing the skills, diversity and quality of life of our people
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Provide the best possible value for the tax-paying public, who pay for what we do
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Partner with the wider NHS and public sector to optimise healthcare and emergency services provision across London
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Our values and behaviours
Respectful
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Caring for our patients and each other with compassion and empathy
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Championing equality and diversity
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Acting fairly
Professional
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Acting with honesty and integrity
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Aspiring to clinical, technical and managerial excellence
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Leading by example
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Being accountable and outcomes orientated
Innovative
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Thinking creatively
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Driving value and sustainable change
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Harnessing technology and new ways of working
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Taking courageous decisions
Collaborative
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Listening and learning from each other
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Working with partners
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Being open and transparent
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Building trust
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